The five senses are all connected to memories, but smell is directly linked to the part of the brain that processes emotions and memories. In fact, according to the Cleveland Clinic, research has shown that memories associated with smell carry more emotion than visual memories. Luckily, aromatherapy is an essential element for spas, and there are many ways it can be incorporated into the overall experience for guests. “Aromatherapy is one of the most effective ways to help guests transition out of daily stress and into a calmer, more receptive state,” says Cassie Pahel, vice president of spas at Naturopathica. “Because scent is processed so quickly by the brain, it plays a powerful role in grounding the nervous system and setting the tone for the entire treatment. When used intentionally, aromatherapy helps guests feel restored and present before hands-on work even begins.”
Key Notes
Shelley Bawiec, global educator of professional skincare, spa, and lifestyle at Aveda, shares the top aromatherapy ingredients used in spas today.
“Some of the most impactful aromatherapy ingredients continue to come from time-honored botanicals. Lavender is widely valued for its calming and stress-relieving properties. Eucalyptus and rosemary are invigorating and help promote clarity and enhance breathing practices. Citrus oils, like sweet orange or bergamot, are uplifting and energizing, while ylang-ylang and geranium are often used to promote balance and emotional wellbeing. What matters most is not following trends but sourcing high-quality plant essences and understanding how they interact with the body and mind.”
Aroma Therapy
One of the most effective ways to incorporate aromatherapy into the spa experience is through intentional touchpoints along the guest journey, according to Pahel. This often begins with an opening ritual, where scent is paired with guided breathwork to help guests slow down and fully arrive in the treatment space. “Beyond the treatment room, aromatherapy can be subtly introduced in arrival or relaxation areas using light, calming scent profiles that reinforce a sense of ease without overwhelming the senses,” she says. “Some spas also incorporate scent into transition moments, such as warm towel offerings or post-treatment grounding, allowing aromatherapy to gently bookend the experience.”
