Merz Aesthetics has announced the findings of its inaugural global study, Pillars of Confidence: Global Insights on Aesthetics and Self-Affirmation, which explores the role of confidence in daily life and overall well-being, as well as the connection between our internal selves and outward expression.
As part of its Confidence to Be platform, Merz Aesthetics surveyed 15,000 adults from around the world who have had an aesthetic treatment in the past or are open to having one in the near future. The Pillars of Confidence study revealed that a global majority of study participants have a strong sense of self-confidence, with 72 percent agreeing with the statement, “I am confident in who I am.”
The findings of the Pillars of Confidence study also link external appearance to internal self-concept. When it comes to aesthetic treatments specifically, 73 percent of respondents reported saying they feel “empowered” after having an aesthetic treatment, 69 percent seek aesthetic treatments to reflect how they feel inside and 72 percent said that aesthetic treatments impact how they view themselves. “Since becoming a standalone global business nearly five years ago, Merz Aesthetics has been committed to our purpose of fueling confidence by helping people look better, feel better and live better. We believe in the importance of feeling confident and what makes you feel like the best version of yourself—however you define it,” said Bob Rhatigan, CEO, Merz Aesthetics. “Our Pillars of Confidence research shows what we anecdotally knew to be true—that aesthetic treatments appear to do more than just enhance our appearance; they can help people feel empowered and support their self-confidence journey.”
Conducted in partnership with Ipsos, one of the largest market research and polling companies globally, the study engaged adults aged 21 to 75 (21 to 65 for Asia-Pacific region) from 15 countries. Participating regions and countries included:
- Asia-Pacific: China, South Korea, Thailand
- Europe, the Middle East & Africa: France, Germany, Italy, Spain, the United Kingdom and the United Arab Emirates
- Latin America: Brazil, Colombia, Costa Rica, Mexico
- North America: United States, Canada