Alila, part of Hyatt’s Luxury Portfolio of brands, has unveiled a new creative campaign, A World Awaits. The campaign also introduces Alila Moments—enriching, immersive and personalized guest experiences that span culture and community, nature and environmental awareness, creativity, and wellness. This campaign highlights the experiential and emotional aspects of travel at Alila destinations.
A World Awaits emphasizes the emotional reasons behind guests’ journeys to other parts of the world. It also marks the debut of the Alila Moments platform—a collection of immersive, signature brand experiences set to be live at all hotels across the brand’s global portfolio.
ALILA MOMENTS
Each Alila Moments experience is curated for those seeking different, deeper ways to explore a specific destination and its natural beauty.
Notable Alila Moments include:
- Alila Ventana Big Sur in California | Coldstream Bliss: A Big Sur Ritual: Visitors take in the beauty of Big Sur with a private, guided, half-mile hike through the iconic Redwoods, featuring a dynamic combination of breathwork, intention setting exercises, and a river cold plunge.
- Alila Fort Bishangarh in India | Back to the Roots: A Tour of Rajasthan’s Artisanal Heritage: Guests will discover Rajasthan’s creative soul as they spend an intimate day with the region's best artisans on this journey through Shahpura. Participants will have the opportunity to create their own pottery, bangles and runs under a local expert’s guidance. They will then experience a traditional Ayurvedic head, neck, and shoulder massage.
- Alila Villas Uluwatu in Bali | The Spiritual Essence of Bali: A Journey of Ritual, Reflection, and Wonder: Guests will experience a day that begins with sacred cleansing and continues with traditional crafts, temple offerings, local cuisine, and a Kecak performance at sunset.
- Alila Hinu Bay in Oman | Sacred Resin: A Ritual of Frankincense and Renewal: Guests will explore where ancient Omani traditions and the sacred essence of Frankincense converge, beginning with crafting a personalized frankincense scrub in the spa kitchen, followed by a restorative full-body ritual of exfoliation, massage, and head treatment. The Moment continues with a five-course frankincense-infused dinner and storytelling with a local Omani about the historical and spiritual symbolism of this substance.
- Alila Shanghai in Greater China | The Fragrant Path: Incense, Memory, and Meaning: Guests will step into the world of Chinese incense and its role in healing, meditation, and artistry. They will create their own blend and reflect on scent as a tool for presence, memory, and personal balance.
