Vagaro recently released its 2025 Vantage Report. The comprehensive research, conducted with thousands of both business owners and consumers, highlights last year’s most popular services, emerging consumer trends, and actionable strategies for businesses to thrive in 2025.
The research collected includes top service appointments booked across industries, popular strategies to incorporate seasonal trends, status of industry professionals’ mental health, demand for increased inclusivity and representation, and more. “Vagaro’s Annual Vantage Report provides invaluable insights that empower business owners to remain informed and competitive,” says Charity Hudnall, CMO at Vagaro. “We aim for this to help them anticipate demand, refine their direction, and ultimately get the most out of their professional efforts.”
Some key findings include:
- Women’s haircuts and extensions lead the way for most popular services booked.
- Teeth whitening and cryotherapy are on the rise in medical spas.
- Pedicures are more sought-after than manicures in the nail salon.
- Gen Z and Gen Alpha are dominating the demand in skincare.
- 90% of professionals reported moderate or high levels of stress.
- Almost 80% say inflation was their biggest economic challenge.