Halloween may be months away, but Bath & Body Works has again jump-started spooky season with the return of its fragrance-forward Summerween collection inspired by the beloved Tim Burton film “The Nightmare Before Christmas.”
First introduced in 2025, the Summerween line this year has more than 70 products comprised of new and returning seasonal products. Body care and fragrance take center stage in whimsical themed packaging that includes coffins, cauldrons, black cats, and film characters Jack Skellington and Sally.
Leading the launch is I Scream Float, a new gourmand fragrance featuring notes of fizzy cola, vanilla ice cream, and sugar. An early limited-edition release of it sold out on the TikTok Shop in just one day, the brand reports.
Fan-favorite seasonal scents are back as well: Vampire Blood, a blend of red berries, jasmine, and plum; Ghoul Friend, featuring strawberry, peony, and citrus notes; and the dark, fruity-woodsy Immortal, marketed as the brand’s only men’s Halloween fragrance.
Betsy Schumacher, the company’s Chief Merchant, says the company is going all-in on the spooky vibes because “Halloween is one of our customers’ favorite times of the year.”