2026 Spa & Wellness Trend: Increased Focus on Women’s Wellbeing

According to Nichole Hester, director of spa at The Spa at Pelican Hill (Newport Coast, CA), one of the most meaningful trends emerging in wellness is the growing focus on women’s wellbeing. Spas and skincare brands are beginning to look more closely at the changes women experience through mid-life, perimenopause, menopause, and postmenopause, and how to support those changes in thoughtful, effective ways. This next wave of offerings centers on balance, helping women feel grounded, vibrant, and seen in every stage of life.

To read more about this trend and more exciting trends for 2026, download your free report here.