Find out what lash and brow trends are all the rage this year.
Soft-Structured Brows
“This is the refined evolution of the fluffy brow—lifted and groomed, yet intentionally restrained. Instead of extreme lamination or overly rigid symmetry, brows are shaped to enhance bone structure while preserving natural movement. The front of the brow remains airy, the arch softly guided, and the tail controlled without appearing heavy. It’s polished, modern, and quietly luxurious.”—René de la Garza, brow artist and founder, Brow Down Studio Pro
Skin-True Tinting
“Brow tinting has entered a new era focused on translucency and realism. Rather than opaque or overly saturated color, today’s tints softly stain the skin while blending seamlessly into the brow hair. The result is dimension and fullness that looks natural up close and effortless on camera—never flat, blocky, or artificial.”—de la Garza
Fluffy Brows
“2026 brows are fluffy, but not overly bold. In fact, the younger generations are experimenting with thinner brows. Past years’ trends showcased brows that had been meticulously laminated, pressed upward and outward for an exaggerated soap brow. Credited to our obsession with K-beauty, we are also seeing brows that are straighter-looking. Brows this year will be well-coiffed, but far less severe.”—Claire Larsen, global master educator, RevitaLash Cosmetics
Treatment-Infused Makeup
“A major trend is treatment-infused makeup that delivers visible improvements over time through intentional formulation. Busy consumers want multipurpose products that do more than just cover. These trends are achieved by being more selective with purchases, choosing multipurpose products like tubing mascaras that provide long-wearing length and definition with gentle removal, and science-backed lash serums that support the appearance of longer, healthier-looking natural lashes through results you can trust. This makes it easier to simplify routines without sacrificing confidence or results.”—Emily Condon, director of product development, Grande Cosmetics
Curled Lashes
“2026 lashes are curled, but not as prominently, and lash extensions are no longer taking center stage. Lashes once adorned with bold volume lash-extension styles, are being replaced with more natural-looking C-curls or an even softer approach achieved from a micro lash lift or even a daily lash curler.”—Larsen
Creative Color and Texture
“There’s a strong shift toward subtle creativity, color, texture, and playful details that reflect mood and personality. This doesn’t mean full sets of bold color, but thoughtful accents: tones that enhance eye color, soft pops for special occasions, or textures inspired by anime and alternative lash artistry. As the hyper-polished look becomes less interesting, guests are more open to expressive beauty that still feels elevated.”—Kimber Jaynes, founder, Borboleta Beauty
Natural-Real Lashes
“Consumers want lashes that look like their own, just better. Instead of over-lashing or masking natural features, natural-real sets work with a guest’s natural lash pattern, eye shape, and imperfections. This is not the same as the overly curated clean girl aesthetic. In fact, it’s almost a reaction to it. Consumers are tired of perfection. Natural-real lashes lean into individuality. If a client’s lashes criss-cross or grow asymmetrically, we don’t fight it. We refine it. The result feels authentic, wearable, and personal, rather than heavy or costume-like.”—Jaynes