Technology

10 New Spa Software Features to Check Out

By Nicole Altavilla Nov 21, 2024 12:00pm

Goal-Setting Feature

“The GlossGenius goal-setting feature lets professionals set weekly earnings goals and exceed their targets with the help of real-time progress and tips along the way. Spas that have implemented our goal-setting tools are earning an average of 51 percent more revenue per week.”—Danielle Cohen-Shohet, CEO and co-founder, GlossGenius

Payment-Processing Product

“GlossGenius payments aren’t just for processing transactions—they’re built to help your business grow. Our system gives you insights into top clients, their buying history, and staff performance, while also boosting client retention.”—Cohen-Shohet

Team-Building Platform

“Vagaro’s new Connect feature helps spa professionals streamline communication with clients and team members by keeping all conversations on a dedicated business line. This allows providers to easily schedule appointments, access customer notes, and collaborate with staff, all while maintaining work-life balance by avoiding the use of personal phone numbers. In addition to streamlined workflows, Connect also aims to help improve company culture by providing a platform for team-building conversations and opportunities, which play a part in fostering a more engaged work environment.”—Charity Hudnall, chief marketing officer, Vagaro

Integrated Phone System

“HyperConnect is an AI-driven, integrated phone system designed to streamline customer interactions and admin tasks while offering a conversational, human-like experience through advanced natural language processing capabilities. This tool can handle booking appointments, answer frequently asked questions, and transfer calls without human intervention. It provides a seamless 24/7 solution, allowing businesses to offer exceptional customer service even outside of regular operating hours. When a customer calls a spa, HyperConnect automatically pulls information about the guest—like the date and time of their next scheduled appointment—so front desk staff can answer the call with a personalized greeting. It also provides suggestions for upsell opportunities based on treatment history, which adds another revenue opportunity. In addition to transcribing and saving the conversation history so staff can revisit it at a later time, HyperConnect integrates with SmartBot, an AI chatbot that handles missed calls. SmartBot addresses customer questions and even completes appointment bookings.”—Sudheer Koneru, founder and CEO, Zenoti

Virtual Assistant Tool

“Zeenie acts as a virtual assistant and automates administrative tasks like canceling appointments, freezing memberships, and navigating Zenoti screens and settings. It also leverages predictive analytics to help manage inventory, appointment scheduling, and staffing more efficiently. It summarizes help articles, answers user questions, and provides document references for deeper insights. Users can also upload custom documents, such as employee handbooks or best practices guides. For front-desk operations, Zeenie can quickly retrieve guest information, track memberships, and offer insights on appointment trends and provider performance. It also analyzes critical data, such as collections, sales, and utilization, helping spa operators make data-driven decisions.”—Koneru

AI Tool

“Vagaro AI helps spa businesses quickly create polished service descriptions, marketing messages, and clear policies, allowing professionals to enhance client communication with minimal effort. With customizable tones and length adjustments, this tool streamlines operations, empowering spas to improve efficiency and focus on
growth.”—Hudnall

Text Button

“Square Appointments now offers a ‘Text Us’ button during online booking so clients can easily submit questions via text, and sellers can manage all client correspondences in one place. The ‘Text Us’ option not only offers a better client experience, but it enables sellers to consolidate and better manage client inquiries across
channels.”—Ashley Heywood, beauty and wellness product marketing lead, Square

Bulk Purchase Capability

“Square Appointments recently introduced Packages, enabling clients to purchase services in bulk, whether it’s a set of the same service or a mix of different ones, which clients can purchase ahead of time and redeem as they go. With Packages, spas can bring an exciting new offering to clients that in return helps grow sales by encouraging repeat business. Packages also offers a fast and seamless checkout experience because clients can manage the entire process online from browsing and selecting a package to booking and management.”—Heywood

Spa Revenue and Data Management

“The ‘RevStream Analytics’ corporate enterprise dashboards are essential for managing spa revenue and data across multiple properties because it provides real-time, centralized visibility into key performance indicators, helping decision-makers quickly identify trends and areas for optimization. By streamlining data from various locations, it enables consistent revenue tracking, accurate forecasting, and strategic yield management, driving overall profitability.”—Sal Capizzi, vice president of marketing, Book4Time

Day Passes and Metered Entry Features

“Book4Time’s Day Pass and Metered Entry features allow resorts to offer flexible access options, attracting a broader range of visitors, including locals or travelers who may not be staying at the resort. Day passes provide non-guests access to amenities like pools, saunas, and relaxation areas, helping to monetize underutilized facilities during off-peak hours. Similarly, the Metered Entry feature gives guests the ability to pay based on the duration of their stay, ensuring that the spa can cater to both short-term visitors and those seeking longer experiences. This flexibility is crucial for attracting a diverse clientele and increasing revenue without adding operational complexity. Additionally, this feature allows spas to implement dynamic pricing based on demand. This enables operators to adjust pricing based on occupancy or peak times, maximizing profits and ensuring efficient use of resources while optimizing operational efficiency.”—Capizzi