Seed to Skin Tuscany announced a partnership with Arthur Swift, M.D., a pioneering cosmetic doctor and expert in skin physiology. Swift joins as an investor, board member, and research partner. This partnership unites three visionary perspectives: Jeanette Thottrup, Seed to Skin’s founder, botanist, and formulator, who has spent over a decade perfecting the alchemy of wild-harvested Tuscan ingredients; Dr. Anna Buonocore, the brand’s lead scientist, who together with Jeanette co-developed its groundbreaking Alchemy Matrix; and now, with the addition of Swift, whose career has been defined by redefining aesthetic medicine through an evidence-based, skin-first lens. “Dr. Swift’s depth of clinical knowledge: how skin heals, reacts, and thrives at a biological level, gives us access to insights we’ve never had before," says Thottrup. "His career has exposed him to the most advanced skincare innovations in the world, so his recognition of Seed to Skin’s quality speaks volumes. It reaffirms that what we’ve built is extraordinary, even to someone who has seen everything in dermatology.”
Seed to Skin Tuscany will leverage Swift’s expertise to further validate its bioactive complexes for use in medical settings. Initial collaborative efforts will focus on developing educational programs for skincare professionals and developing new formulations to meet the needs of medical spa environments. While specific product developments remain under wraps, the partnership promises to yield significant advances in how botanical actives are utilised in professional skin care settings. “Rather than rushing to market with new products, we’re taking the time to do this right,” says Thottrup. “From our farmers and herbalists to our scientists and therapists, every step of Seed to Skin’s process has been guided by experts. With Dr. Swift on board, we now gain access to advanced dermatological data, clinical insights, and a profound understanding of skin biology.”