LOOkX recently launched in the U.S. market. The brand's "smart skincare" approach to optimizing skin health includes time-released encapsulation and multi-tasking products. Known for its unique combination of retinol and plant stem cells, LOOkX offers 34 streamlined SKUs that address multiple skincare needs with a single product. All products are vegan and ECOCERT-certified, meeting stringent requirements that exceed the strict safety, health, and environmental protection standards of the European Union, which bans over 100 ingredients permitted in the U.S. “We are thrilled to bring LOOkX to the U.S. market,” says founder and CEO Cindy van der Peet. “LOOkX’s smart skincare features advanced formulations that focus on ‘skin moods’ instead of fixed skin types. Skin changes frequently due to exposure, such as cold weather, stress, or hormonal changes like menopause. Our products instinctively support you daily — think of it as AI for skin health, providing the appropriate amount based on individual skin requirements.”
The brand's innovative method utilizing a proprietary encapsulation process for time-released effectiveness, supporting your skin throughout the day. Plant stem cells are combined with active ingredients like retinol, vitamin C, niacinamide, and hyaluronic acid to address every skin type. Each product serves multiple functions and is designed to address at least three skincare concerns simultaneously.