Lira Clinical, a provider of skin brightening solutions, has been awarded a Presidential “E” Award for its contribution to increasing U.S. exports. The awards were presented by Diane Farrell, Under Secretary of Commerce for International Trade, at the Herbert C. Hoover Building of the Department of Commerce. The “E” Award is presented to American companies that have demonstrated a sustained increase in overseas sales over a four-year period. Award winners are nominated by the International Trade Administration’s (ITA) U.S. Commercial Service, part of the U.S. Department of Commerce. “We are truly honored to receive this award for bringing new skin-brightening solutions to clinicians worldwide,” says Metaxia Dalikas, founder and CEO of Lira Clinical. “This award not only highlights our passion for producing high-quality, next-level clinical skincare products, but it’s a testament to the success of women entrepreneurs in a highly competitive industry.”
The President’s “E” Award was created by Executive Order in 1961 and is the highest recognition an organization can receive for significantly contributing to U.S. exports. This year, 30 companies spanning various industrial sectors were selected to receive the “E” Award.