Bliss announced the launch of the exclusive Passenger Princess Kit in collaboration with wellness advocate and television personality Teddi Mellencamp. Designed for those who often find themselves in the passenger seat, this limited-edition kit offers compact, on-the-go skincare solutions.
Mellencamp's personal journey as a wellness advocate, along with her openness about her experience with skin cancer, highlights the importance of sun protection. The kit includes Bliss' best-selling Block Star SPF 30 that reminds us to safeguard our skin from harmful UV rays, especially when we're in the car when half of your face and body is exposed through the window. "Teddi, who has openly shared her experience with driving anxiety, avoids hitting the road whenever possible, a proud passenger princess," says Sara Mitzner, vice president of marketing at AS Beauty. "She was therefore the perfect partner for this initiative as there are many people like her with driving anxiety and thousands of others who just prefer being a rider. We curated this skincare kit to be the ultimate travel companion and hope it brings a bit of bliss and ease to passenger princesses everywhere."
Inspired by the cultural phenomenon of the "Passenger Princess," which has gained traction on TikTok, Bliss created this travel-sized kit featuring:
- Passenger Princess Mesh Travel Bag
- Mini Lemon & Sage Hand Cream
- Fabulips Balm in Sheer Glow
- Block Star Sheer Tinted Daily Sunscreen SPF 30
- Eye Got This Under Eye Mask
Additionally, the brand is partnering with Alto, an elevated rideshare service, to provide a unique custom car experience. The "Passenger Princess Car" from Bliss x Alto is available from Oct. 1-15, 2024 in Dallas. The blue, Bliss-branded ride will offer passengers a stylish journey along with a complimentary Passenger Princess Kit, exclusive to those picked up by the limited-edition car.