Perspire Sauna Studio held its first conference in Newport Beach from October 26-28, 2022. Franchisees met and discussed their current and future plans along with sustaining growth, campaigns, and strategies. Lee Braun, founder and CEO of Perspire Sauna Studio, spoke on what to expect in the future such as plans to double the franchise footprint, increase public education on the benefits of IR sauna therapy. The company is also planning for 500 active studio locations by 2027.