Orly is celebrating its 50th anniversary by announcing a multi-year partnership with the WNBA’s LA Sparks as the team’s first-ever Official Nail Partner. This three-year collaboration launches during a record-breaking year for women’s sports viewership and positions Orly at the forefront of a cultural moment where athletes are shaping beauty trends, brand storytelling and fan engagement.
To launch the partnership, Orly and the Sparks will debut custom player nail looks, exclusive behind-the-scenes content and the introduction of the “Orly Nail Check” Cam—offering fans a fresh perspective on glam, grit, and greatness, as well as a chance to have their own manicures featured. To celebrate the partnership further the brand is offering a limited edition “Game Day Glam” kits featuring three shades inspired by the LA Sparks along with top coat, Nail Defense base coat and cuticle oil. “For 50 years, Orly has championed individuality, creativity, and innovation, providing nail color and care you can trust to inspire your true self,” says Tal Pink, vice president of business development at Orly. “There’s no better way to honor that legacy—and our LA roots—than by partnering with the LA Sparks to celebrate the brilliance of women in sports.”