The International SPA Association (ISPA) released its 2026 “Big Five” statistics, offering a clear, data-backed view of a spa industry that continues to grow with intention and stability. The study was commissioned by the ISPA Research Foundation and conducted by PwC. The “Big Five” represents a snapshot of this broader research, tracking five essential indicators of industry health: revenue, spa visits, locations, revenue per visit, and employment. “In an industry that thrives on experience and trust, having reliable, consistent data matters,” says Lynne McNees, president of ISPA. “As an early indicator of where the industry is heading, the ‘Big Five’ also helps spa leaders begin to refine their strategies ahead of the full report’s release later this year.”
This year’s results show:
- Revenue rose to $23.5 billion in 2025, a 4.2 percent increase over the previous year.
- Spa visits reached 191 million, up 1.8 percent.
- Spa locations grew to 22,060, a 0.4 percent gain.
- Revenue per spa visit increased to $123.10, up 2.3 percent.
- Total employment reached 376,900 in January 2026, a 0.2 percent increase.