Sherrie Dawkins, professional aromatherapist and formulator for Body Bliss, shares helpful tips for effectively retailing aromatherapy products to guests.
1. Use Testers or Scent Strips: These allow guests to sample and experience scents firsthand.
2. Bundle with Services: Bundles feel like an added benefit rather than a separate sale. Guests are more likely to purchase something that prolongs the benefits of their spa visit and may create return visits or purchases.
3. Offer Treatment and Retail Packages: For example, guests can take home the spa’s signature lavender blend with a purchase of a massage for ongoing relaxation.
4. Tie Products to the Spa Experience: Frame the oils as extensions of a treatment or offering.
5. Offer Small Sizes: Many guests may be traveling or could be hesitant to buy larger containers at first, so it may be wise to offer smaller sizes. Also, travel kits encourage multiple small purchases.
6. Group Oils Around Guest Needs and Uses: Organize aromatherapy according to benefits and results for ease of selection, such as relaxing, energizing, uplifting, grounding, and soothing.