Questex’s International Esthetics, Cosmetics, & Spa Conference (IECSC Florida) took place at the Palm Beach Convention Center from September 28-29, 2025, debuting an impressive lineup of exhibitors, immersive experiences, and exclusive professionals-only pricing on must-have beauty and spa products and services. The event also offered specialized classes covering emerging trends in skincare, wellness, and business development.
There was so much great information that was discussed during the education sessions at the show, and I grabbed these slideshow points from some of the educators. Be sure to check out the Be+Well website for updates on what to expect at the next event in New York City in March.
Jordan Hogan - Hormones & Clinical Skincare
- Treating Hormonal Hyperpigmentation
- Control melanin activity with tyrosinase inhibitors (kojic acid, arbutin, TXA, azelaic acid).
- Support cell turnover to fade existing pigment safely.
- Reduce triggers (UV, heat, inflammation).
- Educate clients that management > cure (results take time and require consistency, and SPF!).
Alissa de Jongh, N.D. - Detox by Design: The Physiology of Lymphatic Massage for Skin Health
- Manual Lymphatic Massage Indications
- Pre- & post-surgery
- Edema
- Acne problematic skin
- Rosacea
- Telangiectasia
- Skin congestion
- High blood pressure
- Manual Lymphatic Massage Contraindications
- Malignant tumors
- Cancer
- Epilepsy
- Infections/Fever
- Kidney/heart insufficiency
- Thrombosis
- Pregnancy
Aydin Asli - Reputation Revolution: Leverage Reviews to Grow Your Beauty Business
- Turn negative reviews into revenue
- Tip:
- Fix the issue --> Invite them back --> Ask to update the review
- Bonus offer example: "20% off next visit if you mention this review."
- Tip:
- Use negative feedback to improve
- Example:
- "Wait time complaints? Add: "now 40% faster service since March."
- Encourage: Use objections as hooks in your messaging.
- Example:
Helen Coquin - From Awkward to Authentic: The Secret to Selling Without Feeling Salesy
- Tell them "No"
- "No" I don't want you to get all of these products today.
- "No" I want us to wait on doing XYZ so we can see how these things work first.
- You are in charge and guiding the process (building trust) and using including language (us, we) so that it is subconsciously solidifying you are a team.
Jordon Hogan - Profit Like a Pro: Financial Forecasting & Budgeting for Beauty Business Owners
- The goal of your financial forecast is to fit all monthly business expenses in your low-end business budget. Are you able to fit your rent, utilities, loans, office supply budget, subscription fees, and more into this figure? Hopefully, the answer is "Yes"!
Toshiana Baker - The Neuro-Sensory Facial: Rewire the Nervous System & Rejuvenate the Skin
- 7 Elements of Neuro-Sensory Facials
- Intentional Touch
- Curated Sound
- Therapeutic Scent
- Temperature Contrast
- Energy & Intention
- Visual Environment
- Breathwork
Lyndsey Brantley - From Empty Slots to Waitlists: Growth Tactics for Spa CEOs & Solo Stars
- Don't leave client attraction to fate. Set up a system to introduce yourself to many new people each week.
- Know your ideal client inside and out.
- Build services they are already researching.
- Find your client's pain points.
- Use Google Trends and search Instagram/TikTok hashtags for demand gaps.
Arlene Strugar - Inside-Out Beauty: Gut Health, Epigenetics & the Future of Holistic Skincare
- The future of beauty is no longer just about skincare -- it's about how we nourish the body, mind, and microbiome.
- Emerging science shows that gut health, mental wellbeing, and epigenetics are deeply intertwined with how we age, how our skin regenerates, and how we sustain vitality.
Toshiana Baker - Built to Last: Creating Income Streams and a Brand That Grows With You
- Why Service-Only Income Isn't Enough: Many estheticians still operate on a service-for-time model. While traditional, this approach creates vulnerabilities that can derail successful practices.
- Physical burnout from repetitive treatments
- Income ceiling tied to available hours
- Vulnerability to economic downturns
- Limited scalability without hiring
- Retirement challenges with no passive income
- You need a Products + Services or Active Income + Passive Income business model
Nene Taylor - From Solo to Six Figures: Become the Go-To Acne Esthetician in Your Community
- Become a Local Resource
- Partner with gyms, salons, and wellness centers
- Host skin health Q&As or workshops
- Network with dermatologists and complementary pros
- Attracting Dream Clients
- Speak directly to their struggles and desires
- Offer value that sells
- Position premium pricing as personalized solutions
Christina Stratton and Ilana Alberico - From Prompt to Profit: 5 Ways to Utilize & Maximize AI
- No designer? No problem. Use AI-powered design tools to generate social posts, graphics, product labels, and marketing materials without having a designer.
Erin Madigan-Fleck - The Aging Equation: Skin, Science & Strategies for Esthetic Longevity
- The primary forces responsible for the aging of the face are gravity, soft-tissue maturation, skeletal remodeling, muscular facial activity, muscular facial decline, and solar degradation.
Helen Coquin - Burn the Punch Cards: How to Build a Modern Membership Model
- 5 Key Elements
- Clear Promise: What result is the client buying into?
- Simple Structure: One price, one tier (or two, max), clear monthly value
- Value Stack: List of what's included should exceed the price
- Seamless Onboarding: Enroll clients on visit one or two
- Built-In Retention: Rewards for staying, not for leaving
Kirsten Goetzelman - 6 Client Touchpoints That Drive Repeat Business
- Building Trust In-Person: The 3-Step Client Experience Model
- The Greeter: First impression sets the tone
- The Service Provider: Educate without overwhelming
- The Closer: Reviews, referrals, and rebooking
Terri Wojak - From Nano to Needles: An Advanced Look at Skin Channeling Technologies
- Benefits of Microneedling
- Minimally invasive
- Targets portions of the skin
- Epidermis is not compromised
- Quicker healing
- Lowered chance of complications
- Improved results
Savanna Boda - Creating a Unique Brand that Lasts
- How to Create Your Online Presence
- Make a Mission Statement: Define your "why." Clarify your purpose and the impact you want to make online.
- Find your Personal Brand: Your style, values, voice, and vibe are what set you apart.
- Show Up Every Day: Consistency builds trust.
- Connect With your Followers: Reply to comments, share DMs, and make your audience feel seen.
Nicole Shemwell - The Rise of Headspa: Scalp Rituals That Drive Relaxation, Results, & Revenue
- Healthy Scalp = Health Hair
- Scalp is Key: Foundation for hair health.
- Balance Matters: A well-maintained scalp supports stronger hair growth.
- Common Issues: Dryness, Oiliness, Flakiness, Inflammation
- Impact: These issues affect hair quality and client comfort.