Social media is an integral part of running a successful business, and the upcoming IECSC New York has you covered with several classes designed to boost the online presence of your business. Learn more about these classes below:
How to Be a Social Media Trendsetter
In this session, Barry Eichner and Jenni Nagle of Lipgloss + Aftershave will share the importance of spotting trends on social media. They'll showcase how following cultural influencers, music influencers, and other medical and spa skincare influencers will help you take the pulse of the overall social media landscape.
From Online to In Person: Monetize the Client Journey
This course, taught by Kirsten Goetzleman (@thetampawaxer) offers a comprehensive outline of how to maximize touchpoints with clients, starting with your first point of contact online. The class will cover managing first impressions on social media, your website, and in person; how to become more discoverable; mirroring your online presence with your appointment experience; and more.
From Followers to Fans: Building Community & Loyalty Through Automation
E’Toshia McFarland will teach attendees how to transform passive followers into loyal fans by leveraging the power of automation, utilize email automation to streamline communication and boost engagement; create email and text marketing campaigns with segmented lists; build an email list with opt in lead magnet to get clients to subscribe; and more.
Strategic Partnerships for Success: Mastering Brand Collaborations in Beauty & Wellness
In this comprehensive course, Nichelle Mosley will help attendees learn how to transform their passion for brand content creation into a thriving career with effective strategies. Key topics include standing out in a crowded market; harnessing the power of focused expertise; creating proposals that get results; and more.
Ads That Convert: Maximize Client Growth with any Budget
This class, which is led by Julie Grosso, is fast-paced, high-energy and packed with actionable strategies related to all forms of advertisement.
This class will cover the fundamentals of running ads; Instagram boosted-post ads, Google ads, YouTube ads; how much to spend, based on business size and goals; and real analytics.
Creating a Unique Brand that Lasts, with Savanna Boda
In this transformative class, Savanna Boda, a licensed aesthetician and founder of Savanna Boda Aesthetics, shares her proven strategies for creating a distinctive and enduring brand identity. Drawing from her experience in growing a seven-figure business, Savanna will guide attendees through essential branding principles, from defining your unique value proposition to implementing effective marketing tactics.
To attend these classes and learn about the other classes offered at the show, be sure to register here to attend IECSC New York from March 23-25, 2025. What's more, use code AMERICANSPA to get 20% off education classes.