IECSC LV Spotlight: Strategies to Becoming an Award-Winning Business

What sets an award-winning business apart from the competition? Achieving recognition—whether it’s a local title or a national award—gives your business credibility and visibility, positioning you as a leader in the industry.

Join Nicole Altavilla, head of content at American Spa, and Allan Share, president of the Spa Industry Association, as they moderate a dynamic panel of spa business leaders who have earned the prestigious honor of being winners or finalists in the 2024 Professional’s Choice Awards. In Strategies to Becoming an Award-Winning Business | A Panel Discussion, the experts listed below will share their insider secrets for building a standout business.

Topics covered will include:

  • Enhancing the client experience to create loyal customers.
  • Leveraging awards to gain an edge in a competitive market.
  • Staying ahead of trends and positioning your brand as an innovator.
  • Proven strategies for marketing and social media engagement to amplify your business’s impact.


Esteemed, award-winning, panelists include:

  1. Drew Coleman, Vice President of DMK - Danné Montague-King Co.
  2. Deanna Fleming, Chief Revenue Officer, Face Reality
  3. Ben Johnson, M.D., CEO and Founder of Osmosis
  4. Paul Wright, President of Pure Fiji USA


Whether you’re a spa owner, a solo practitioner, or the founder of a skincare brand, this session will provide the actionable insights you need to achieve the seal of approval that takes your business to the next level.

To learn more about this class and the other classes offered at the show, be sure to register to attend IECSC Las Vegas from June 21-23, 2025. What's more, use code AMERICANSPA to get 20% off education classes.