Social media is an integral part of running a successful business, and the upcoming IECSC Las Vegas has you covered with several classes designed to boost the online presence of your business. Be sure to register here to attend IECSC Las Vegas from June 21-23, 2025, and use code AMERICANSPA to get 20% off education classes. Learn more about these classes below:
From Online to In Person: Monetize the Client Journey
This course, taught by Kirsten Goetzleman (@thetampawaxer) offers a comprehensive outline of how to maximize touchpoints with clients, starting with your first point of contact online. The class will cover managing first impressions on social media, your website, and in person; how to become more discoverable; mirroring your online presence with your appointment experience; and more.
Reputation Revolution: Leverage Reviews to Grow Your Beauty Business
In this power-packed 75-minute workshop, beauty business coach, Aydin Asli, will reveal how to leverage online reviews to attract more clients and dramatically grow your business. This workshop isn’t just about learning - it’s about doing. Engage in hands-on exercises and real-world role-playing to practice responding to challenging reviews and building a proactive strategy. Walk away with actionable techniques that can transform your online presence immediately.
How to Be a Social Media Trendsetter in the Spa Market
In this session, Barry Eichner and Jenni Nagle of Lipgloss + Aftershave will share the importance of spotting trends on social media. They'll showcase how following cultural influencers, music influencers, and other medical and spa skincare influencers will help you take the pulse of the overall social media landscape.
Creating a Unique Brand that Lasts, with Savanna Boda
In this transformative class, Savanna Boda, a licensed aesthetician and founder of Savanna Boda Aesthetics, shares her proven strategies for creating a distinctive and enduring brand identity. Drawing from her experience in growing a seven-figure business, Savanna will guide attendees through essential branding principles, from defining your unique value proposition to implementing effective marketing tactics.
Scale Like a Startup: Growth Marketing Strategies for Your Spa & Beauty Business
Ashley Scobey, executive director of Associated Skin Care Professionals (ASCP), leads this session, which brings the lessons and tools that high-growth startups use to scale fast, applied directly to spa and beauty businesses. Learn actionable strategies and tactics to expand your businesses; understand the key concepts for attracting new clients and building loyalty; and leverage digital marketing through marketing automation, social media, and AI. Whether you're an independent esthetician, beauty professional or an owner/operator, this class will give you the roadmap needed to think big, scale smart, and grow fast.
Be sure to also check out some of the other offerings at this year's IECSC LV: