Social media is an integral part of running a successful business, and the upcoming Be+Well New York (formerly IECSC) has you covered with several classes designed to boost the online presence of your business. To attend these classes and learn about the other classes offered at the show, be sure to register to attend Be+Well New York from March 8-10, 2026. What's more, use code EDSPA20 to get 20% off education classes.
Stop Boosting Posts: The Beauty Pro’s Guide to Social Ads That Convert
In this hands-on session, you’ll learn a simple, proven system for creating Facebook and Instagram ads that bring in local clients—without wasting time or money.
Own the Algorithm: How Beauty Pros Can Dominate ChatGPT, Google & AI Search
Regardless of your business type, this session will arm you with the tools to dominate local search and turn curious clicks into loyal, paying clients. Don’t let big brands or AI decide who wins the clients…you’ll leave ready to claim your spot at the top and keep it.
Marketing Your Worth: How Hair & Beauty Pros Build Demand, Authority & Full Books
Charmaine Schembri shares her signature approach to blending mindset with marketing, helping attendees overcome imposter syndrome, push past the fear of ‘looking cringe’ online, and start confidently showing up as leaders in their craft. From understanding your audience to creating experiences that feel premium, this session delivers both motivation and practical strategy to help stylists charge more, confidently and authentically.
The AI Advantage: Transform Your Spa’s Marketing with ChatGPT
This high-energy session with Lipgloss + Aftershave (L+A) will teach you how to use ChatGPT as your personal content strategist, helping you generate creative, relevant, and profitable social media ideas in minutes.
Scale Like a Start-Up: Growth Marketing Strategies for Your Business
In today’s competitive environment, growth requires more than a great menu and enticing branding—it demands strategic marketing, innovative thinking, and scalability. This session brings the lessons and tools that high-growth startups use to scale fast, applied directly to spa and beauty businesses.
From Followers to Bookings: A Social Media Conversion Workshop
In this workshop-style session, you’ll learn the exact strategies to transform likes and follows into client pipeline, steady bookings, and predictable revenue. Walk away with a clear, actionable system to turn your social media audience into loyal, paying clients that keep coming back.