Italian dermocosmetics brand, WiQo has announced its first medical advisory board for PRX Derm Perfexion, a patented topical collagen biostimulator treatment and range of topical home care products in the U.S. market. The new advisory board which consists of four Board-Certified Dermatologists, Dr. Ava Shamban, Dr. Jeanine Downie, Dr. Jessie Cheung, and Dr. Vivian Bucay will serve to participate in research, speak at conferences as well as provide industry insights, education, and training, web and video content sharing their findings and outcomes of layering a range of in-office energy treatments with PRX Derm Perfexion. The new board launches in conjunction with a rebranding, expansion and rollout of the treatment and release of their range of topical home care products in the U.S. market. “I am thrilled to announce the establishment of the PRX Derm Perfexion Medical Advisory Board”, says CEO Regis Haberkorn. “Composed of renowned dermatologists and skincare pioneers, the expertise of Drs. Shamban, Downie, Cheung, and Bucay will be invaluable to continue to develop our clinical expertise and credibility, while accelerating our PRX Derm Perfexion marketing and sales effort in the U.S.” He added, “These key opinion leaders will be instrumental in driving our educational efforts in a new non-invasive category, authentically communicating the efficacy and safety of PRX, thereby enhancing our credibility and fostering trust as we continue our mission of revolutionizing the industry.”