PatientNow announced the acquisition of Recura. Recura acts as a full-time sales team, receptionist, and booking coordinator, all in one. It’s on 24/7, instantly responding via voice and text to every call, message, and form submission. “PatientNow combined with Recura represents the future of growth for aesthetics practices,” says Keri Gohman, CEO of PatientNow. “By combining PatientNow’s industry-leading platforms with Recura’s AI-driven capabilities, we’re giving our customers a 24/7 growth engine that never stops working.”
Customers of PatientNow can enjoy an exclusive, deep integration with Recura, allowing clients to book, reschedule, and cancel through the platform. Plus, practices will soon be able to run targeted campaigns automatically to fill their calendars, process payments seamlessly, and optimize revenue and retention using insights unique to their business.
Recura will continue to operate as a standalone business, continuing to sell directly to non-PatientNow customers, focusing on delivering industry-leading growth solutions, as well as powering innovation for PatientNow and supporting its existing customers and both new and existing integrations.