Jamie Garland, Kassidy Garland, and Ashlee Ludwig from the Institute of Medical Aesthetics reveals how lasers have opened the doors for medical aesthetic practices to grow their client base, profit more, and give patients the confidence they may have been lacking.
The beauty industry has been around for decades, allowing for patient relaxation and to address concerns of clients, but in recent years, the beauty industry has expanded, merging with medical and technological advancements that have broadened the treatments available. Because of these new innovations, the medical aesthetics industry has emerged as one of the most exciting career paths. Now, aestheticians, nurses, and physicians are able to provide treatments that address a number of concerns that were not possible before. From tattoo removal, treatment of acne, and hair removal, lasers have opened the doors for medical aesthetic practices to grow their client base, profit more, and give patients the confidence they may have been lacking. The ability to treat a wide range of conditions and concerns has been exciting and profitable, but what does this really mean for the medical aesthetic industry and professionals?
With new innovations, there is always an adjustment period that includes education, regulation, and understanding liability. Firstly, because of these changes, thousands are flocking to the profession, however, it is important to consider the effects on education, and eventually, quality of treatment. In most traditional esthetics programs, nursing programs, and medical schools, laser technology is not addressed. This technology is incredibly powerful, as well as expensive, so it is imperative that providers are prepared and educated in order to safely treat clients and patients. In many states, the standard for education is minimal, allowing an individual from any background to operate lasers under the supervision of a medical director. Lack of experience and knowledge can cause serious risks to the patient, also affecting the provider, office, and overall industry.
Secondly, this technology is swiftly advancing, but with regulations coming at a much slower rate. Lasers are loosely regulated and laws surrounding operation and ownership vary from state to state. With lack of regulation, it is more likely that issues may arise with patient care, eventually causing the regulatory boards to impose strict rules, barring treatment entirely or affecting the scope of a provider's capabilities. Some may consider regulations to be confining; however, they offer protections to providers, medical offices, and patients. Regulations are already present in other areas of the industry and aim to provide a standard of care.
Thirdly, it is crucial to take liability into account when introducing lasers. Lasers and light therapy can deliver astounding results, but also have harmful effects when used incorrectly. Due to minimal education requirements, the understanding of skin, medical conditions, laser physics, etc. is not required everywhere, meaning that there is a much higher chance that a patient or client receives a treatment that is either unsuccessful or harmful. Due to the medical nature of these treatments, the practicing provider’s actions fall under the liability of a medical director’s license and insurance in addition to that of the business and provider. It is for this reason that many medical directors are looking for higher levels of education of their providers to ensure proper care and to protect their license and business.
While the field of medical aesthetics is exciting, full of opportunity, and profitable, there are a number of considerations that must be addressed before opening a practice, hiring a technician, purchasing lasers, or treating an individual. In the realm of modern technology, lasers have emerged as a game-changer, propelling the aesthetic industry to new heights of innovation. However, it is imperative to recognize the pivotal role of education in unlocking the true potential of lasers. By fostering a deep understanding and expertise of education, regulations, and liability, we empower ourselves to harness the limitless possibilities that lasers offer.
Jamie Garland and Ashlee Ludwig will be teaching two classes, "Breaking into Medical Aesthetics" on June 23, 2024 and "Breaking into Medical Aesthetics: A Beginners Guide" on June 24, 2024 at the IECSC Las Vegas show. To attend Jamie and Ashlee's classes or any of the classes offered at IECSC Las Vegas, be sure to register here to attend IECSC Las Vegas from June 22-24, 2024. What's more, use code AMERICANSPA to get 20% off education classes.