Crown Aesthetics recently announced that SkinPen unveiled its first direct-to-consumer campaign, showcasing the transformative journey of microneedling with visible, impactful results. Feel Seen brings compelling storytelling to life, highlighting the impact of SkinPen by improving skin concerns and the confidence those results inspire. Amplifying the campaign is an exclusive partnership with real patient, model, actress, and entrepreneur Olivia Culpo, who incorporates SkinPen into her beauty routine to help prepare her skin for life's biggest moments. "I've always believed that confidence is the foundation of beauty," says Culpo. "SkinPen has been a staple in my skincare routine for years. Microneedling is something I did regularly leading up to my wedding because I loved the results. I'm honored to be part of this campaign that embraces overall skin health and authenticity."
The Feel Seen campaign debuts an extended lifestyle-focused brand film series. The series highlights women in everyday moments, showing how SkinPen helps allow them to embrace their true selves—allowing them to Feel Seen. Complementing the brand film is the "Behind-the-Seens" series, which is introduced by Olivia Culpo and shares real patient stories.