Allergan Aesthetics recently launched the "Naturally You with Injectable Hyaluronic Acid Fillers" campaign, which is aimed at providing clear, factual education about HA injectable fillers. This initiative focuses on correcting misinformation to elevate understanding and celebrate the safe, natural-looking outcomes possible with hyaluronic acid injectable fillers. "Our goal with Naturally You with Injectable Hyaluronic Acid Fillers campaign is to set the record straight on hyaluronic acid injectable fillers for our healthcare providers, our patients, and the category," says Glen Curran, senior vice president, U.S. Aesthetics, Allergan Aesthetics. "By providing facts, real-world satisfaction data and expert insights, we hope to truly show how HA fillers are a safe and effective way to address aesthetic concerns."
The new report, The Hyaluronic Acid Injectable Fillers Report, is at the center of the campaign and sheds light on the current use, opinions, and personal experiences around of HA injectable fillers.
Key stats include:
- Nearly 90% of consumers indicate they are satisfied with the outcome, noting natural-looking results as their top satisfaction point.
- 78% of consumers strongly agree that today, people want a more natural look.
- Over two-thirds of consumers use social media and online videos to learn about HA fillers.
- Over 75% of consumers believe that more people will use injectable HA fillers in the future.