The American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS) has released its 2024 member survey outcomes, uncovering the most influential trends transforming the aesthetics industry. According to the new data, the top three surgical procedures were rhinoplasties, blepharoplasties, and facelifts across all genders. The data also revealed that 80 percent of the total number of procedures performed in 2024 were minimally invasive. Of minimally invasive procedures, neurotoxins (like Botox) and dermal fillers were the most popular, with 90 percent of surgeons performing these procedures regularly.
The data also showed that GLP-1 medications for weight loss, like Ozempic and Wegovy, are significantly transforming the field of facial plastic surgery, as they often result in issues like volume loss and sagging skin. Nearly half of AAFPRS facial plastic surgeons have observed an increase in patients seeking procedures to help ease the cosmetic effects of these medications. In addition, because hormonal changes during menopause can significantly impact the skin and facial structure, leading to drooping brows, looser eyelids, and the development of jowls, more women are turning to surgical and non-surgical treatments to combat the effects of menopause.
Finally, while women remain the primary demographic for plastic surgery, men are increasingly seeking cosmetic procedures, with 92 percent of AAFPRS surgeons reporting male patients in their practice, with blepharoplasty, rhinoplasty, and facelifts being the most common surgeries. According to the survey, hair transplantation is the only procedure where men significantly outnumber women. “Non-surgical treatments continue to gain traction among men, especially neurotoxins like Botox, which are increasingly sought after by those striving to look refreshed, reduce signs of aging, and preserve a competitive advantage in both professional and social settings,” says Patrick Byrne, M.D., an internationally recognized board-certified facial plastic and reconstructive surgeon—and president of the AAFPRS. Neurotoxins, fillers, and skin treatments remain the top three non-surgical procedures among men. This trend highlights the growing acceptance of aesthetic treatments among men and their changing approach to self-care.