Mindbody has introduced Playlist, which brings together Mindbody, Booker, and ClassPass under one parent brand. Playlist represents the company's evolution into a more integrated and diversified platform that consistently delivers experiences for both businesses and consumers. Each Playlist business will continue to operate as it does today, with no changes to its products or services. "We've evolved into a suite of highly successful businesses, each curated to serve different customers, categories and needs," says Fritz Lanman, CEO of Playlist. "Playlist represents our ambition to go even further. We're not just connecting brands; we're building the infrastructure behind the world's most meaningful wellness experiences. With our evolving suite of AI-enabled software and consumer apps, we will continue helping wellness businesses of all sizes thrive and empowering consumers to get off their screens and discover the things that move them."
Today, Playlist's reach includes more than 40,000 Mindbody-powered businesses, over 73,000 ClassPass partners, and millions of active consumers across 30+ countries.