Guests of L’Auberge de Sedona (AZ) recently partnered with Sonrei to ensure sunscreen is featured throughout the property, including at L’Apothecary Spa, lobby retail spaces, locker rooms, and the resort’s outdoor pool. With this partnership comes the appointment of Sonrei co-founder Dustin Holt as Chief Suncare Officer of L’Auberge de Sedona. “We are excited to launch a new partnership with Sonrei and prioritize sun protection for our guests as they explore the wealth of activities inspired by the natural beauty of Sedona around us,” says Colm O'Brien, regional managing director of L’Auberge de Sedona. “With Sonrei, we’re extending the same intentional care offered in our spa and holistic wellness experiences to sun protection, a deceptively simple yet essential element of true, whole-body wellbeing.”
Sun-Protection 101
L’Auberge de Sedona’s Chief Suncare Officer is lending his expertise to discerning resort goers, providing top tips and tricks on best practices and common misconceptions about sun safety. His top advice for outdoor enthusiasts includes:
- Spray is Not Enough – The number-one suncare mistake people make on vacation, especially when using mist or spray, is failing to apply them evenly or adequately. Rubbing in sunscreen after spraying is essential to ensure full, even coverage.
- Apply Early, Generously, and Often – Sunscreen should go on at least 15-30 minutes prior to exposure. And don’t skimp: use enough to cover all exposed skin. Reapplication every two hours is also key to protecting against harmful UV rays.
- Careful Not to Miss Spots – Pay close attention to areas of the body, such as the ears, back of the neck, the tops of hands and feet, and scalps beneath thinning hair. Such commonly forgotten spots need protection, too.
- No Cloudy Days Off – It is a popular misconception that sunscreen is only necessary on sunny days or for outdoor activities. Harmful UV rays can penetrate clouds, windows, even certain clothing.