Apple Music partnered with Universal Music Group (UMG) to introduce Sound Therapy, an innovative audio wellness collection designed to help listeners attain clearer focus, deeper relaxation, and better sleep. “Every day, people around the world make Apple Music part of their daily routine, and we’ve seen incredible engagement around our personalized mood playlists and the new Apple Music Chill radio station,” says Rachel Newman, Apple Music’s co-head. “Now, with Sound Therapy, we’re proud to work alongside UMG and Sollos to bring a new listening experience to Apple Music—one that’s grounded in artistry, shaped by innovation, and designed to support wellness.”
Available on Apple Music, Sound Therapy blends songs subscribers already know (from artists, such as Imagine Dragons, Katy Perry, and Kacey Musgraves) with special sound waves designed to enhance users’ daily routines, while retaining the artist’s original vision. Backed by scientific research and powered by UMG’s proprietary audio technologies, Sound Therapy harnesses the power of sound waves, psychoacoustics, and cognitive science to help listeners relax or focus the mind. Sound Therapy features three categories: Focus, Relax, and Sleep.