According to Gina Bolton, director of spa, retail & branding at The Spa at Bernardus at Bernardus Lodge & Spa (Carmel Valley, CA), experiences that support vulnerable self-discovery like tarot card reading, intention setting, self-worth affirmation-building, and crystal workshops are not only liberating, but act as a way to further develop personal intuition. While traditional treatments will always remain core functions in the spa setting, there is a growing demand for wellness and reflection rituals that address both physical and mental wellbeing and by offering these experiences, spas can create welcoming environments that encourage guests to explore their deepest thoughts, feelings, and beliefs.
To read more about this trend and more exciting trends for 2025, download your free report here.