According to Joy Gosser, spa director at L'Apothecary Spa at L’Auberge de Sedona (AZ), spa-goers aren’t just seeking relaxation—they’re looking for deeper, more meaningful experiences that nurture both the mind and body. Wellness destinations are embracing this shift, offering immersive therapies to address physical, emotional, and spiritual wellbeing all at once. This demand has been building for several years, but in the coming year, expect to see a surge in popularity for experiences that combine nature, mindfulness, and ancient healing practices—whether through energy-based treatments, sound healing, or personalized wellness journeys.
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