Virtuagym has launched Virtuagym Connect, a new device that turns existing gym equipment into smart equipment. The device automatically tracks repetitions, sets, and weights used on existing strength machines and syncs the data to the Virtuagym app. Virtuagym Connect also works with Virtuagym MAX AI Coach, where members can get personalized plans in seconds. “With Virtuagym Connect we are making strength training smarter, more fun, and more accessible to a wider audience,” says Hugo Braam, CEO and co-founder of Virtuagym. “Our goal is to help clubs deliver engaging, results-driven training at a fraction of the cost of expensive smart machines. This innovation empowers members to stay motivated, while giving clubs the tools they need to provide an amazing training experience, without the need to switch to electric resistance or large investments.”