Retro Fitness recently introduced the Booty Builder Training Zone, delivering a circuit-based strength experience designed to meet today’s training behaviors and expectations. The Booty Builder Training Zone is a five-piece, trademarked strength circuit featuring a curated mix of Booty Builder equipment. Designed as a standalone training destination on the gym floor, the zone focuses on glute and lower-body dominant movements, providing members with a clear path to strength training while creating a highly visible, differentiated experience within the club. “We’re dedicated to elevating member satisfaction at every touchpoint,” says Todd Scartozzi, COO of Retro Fitness. “As the fitness landscape and customer needs continue to evolve, we remain relentless in researching, refining, and delivering the Retro Fitness experience.”