Life Time announced plan to open a 52,000-square-foot Life Time athletic urban country club, which will be housed within a 30-story tower at 10 Bryant, located at the corner of 40th Street and Fifth Avenue—directly across from Bryant Park and the New York Public Library. "Bringing Life Time to 10 Bryant and the Bryant Park area is key as we grow our network of athletic country clubs throughout New York City," says Parham Javaheri, chief property development officer and president of club operations at Life Time. "This vibrant, high-profile location offers the energy, visibility, and accessibility we seek, allowing us to serve even more people with our breadth and depth of experiences from fitness to recovery to community building."
The new Life Time will span four levels with a prominent Fifth Avenue entrance and be a premier showcase of Life Time's full-service healthy lifestyle model, featuring:
- A luxurious, co-ed wet suite with steam rooms, saunas, hot tubs, and cold plunges
- An expansive workout floor with best-in-class cardio equipment, resistance-training machines and free weights. There's also a dedicated recovery space with innovative cold and water massage chairs, whole body compression technology, percussion devices, metabolic testing, recovery treatments, and nutrition coaching.
- Six boutique-style studios for group fitness formats including Fight Conditioning, MB360, GTX, Barre, Pilates, and more.
- A dedicated Life Time Work Lounge for co-working and productivity.