Gold's Gym has entered a new partnership with University of Texas starting QB Quinn Ewers for his junior year as he and the Longhorns begin their first season in the powerhouse Southeastern Conference. Ewers, who is considered a top contender for the 2024 Heisman Trophy and a top pick for the 2025 NFL draft if he declares, will be featured as part of Gold’s Gym’s upcoming 60th-anniversary campaign and collaborate on social content and experiences that drive home the brand’s key themes of strength and performance. “Quinn is gearing up for the most important year of his life on the gridiron with all eyes on him, and he is the epitome of the kind of strength that is at the heart of Gold’s mission,” says Gold’s Gym co-CEO Danny Waggoner. “Through our partnership with Quinn, we want to show that Gold’s is here for those who want to become stronger, no matter where they are in their fitness journey.”