Gold’s Gym SoCal has opened the doors to its iconic Beverly Center. The new location introduces a modern, cutting-edge fitness destination to one of Los Angeles’s most dynamic neighborhoods. Open 24 hours from Tuesday through Friday, it stands out as the only gym in the area to feature an Atlantis Strength workout area, designed specifically for advanced strength training. It also boasts the largest fully equipped signature playground turf area, ideal for functional and high-intensity workouts, and a dedicated Glute Factory booty training zone. Members will have access to dedicated cardio and free weight zones, a juice bar, steam and sauna rooms, and complimentary two-hour parking with validation. “We’re beyond excited to introduce our newest location to the Beverly Hills community,” says Brian Morris, senior vice president of sales and marketing at Gold’s Gym SoCal. “The space is thoughtfully designed to cater to the needs of LA’s diverse, wellness-driven community with top-of-the-line equipment, luxurious amenities, and expert trainers. We can’t wait to welcome everyone and share the Gold’s Gym SoCal experience in a conveniently situated spot.”Gl