When Texas Health Huguley Fitness Center entered into a strategic partnership with Freemotion Fitness, part of iFIT Health and Fitness in 2023, the goal was to re-energize the club with a plan that sought to fulfil a vision of inclusivity and modernization, aimed at creating a welcoming environment for members - new and existing of all ages and fitness levels. Since then, the club underwent significant changes:
- Full replacement of the entire club's strength and cardio including turf, racks, rigs, and barbells dumbbells bars and kettlebells.
- Conversion of a racquetball room into a functional fitness space featuring a 30ft Fit rig.
- Relocation of free weights to create a more welcoming and less intimidating environment.
- Introduction of new inclusive programs, such as pickleball leagues, to cater to a diverse member base.
- All-new Freemotion equipment was introduced with an emphasis on member engagement and community outreach, which centered around the brilliant iFIT technology.
The transformation led to a remarkable increase in membership, with an average of 60 new members per month. “Positive word-of-mouth generated incredible turnaround and increased satisfaction among existing and new members," says Randy Turner, manager at the fitness center. "Staff morale soared too, with team members appreciating the enhanced facility and increased member engagement - in fact, staff feedback has never been so positive."
The club's investment in health services, including chiropractic, esthetician, cryotherapy, compressions sleeves, infrared sauna physical therapy, and massage, further elevated its status as more than just a gym. And financially, the club transitioned from operating in the red to profitability, attributing its success to the comprehensive transformation strategy. “The Texas Health Huguley Fitness Center continues to thrive as a beacon of health and wellness in the community, " says Turner. "Through ongoing partnerships with Freemotion Fitness and our commitment to member-centric initiatives, the club is able to maintain its status as a leader in the fitness industry while expanding its outreach and impact.”