Freemotion announced a strategic partnership with Grupo Multi, a diversified and innovative Brazilian fitness distribution company. This collaboration marks a significant expansion of Freemotion's presence in the Brazilian fitness market. The partnership integrates the full Freemotion cardio and strength ranges, as well as iFIT content subscriptions into Grupo Multi's portfolio. This move positions Grupo Multi as the most comprehensive fitness solution provider catering to all market segments in Brazil.
Freemotion, known for its innovative and technological solutions in the fitness sector, will provide Brazilian customers and their consumers with a differentiated training experience featuring equipment that integrates the latest global fitness trends and technologies. "We're excited to partner with Grupo Multi and bring Freemotion's cutting-edge fitness solutions to the Brazilian market," says Mark Watterson, CEO of Freemotion. "This collaboration allows us to reach a wider audience and contribute to the health and wellness of communities across Brazil."