Club Pilates recently unveiled its first national brand campaign, “Every Body Club Pilates." The fully integrated campaign aims to reframe Pilates for today’s culture by centering strength and accessibility for all ages, body types, and experience levels.
Since opening its first studio in 2007, Club Pilates has focused on making Pilates approachable and sustainable through meeting members where they are, whether they’re brand new to movement, returning from time off, or training to feel their best. This campaign brings that promise to life on screen, inviting viewers to see themselves both on the reformer and as a part of the Pilates community. “This campaign is more than a message, it’s a reflection of our mission,” says Amanda Croce, CMO of Club Pilates. “Club Pilates has always stood for accessibility and community, and now we’re amplifying that on a national stage to show that Pilates truly is for Every BODY.”