Aescape announced it has acquired the exclusive rights to Tom Brady's recovery and longevity protocols. As part of the partnership, Tom Brady joins Aescape as its chief innovation officer, together with Brady's business partner, Alex Spiro, as a strategic advisor, supporting both product development and the company's growth into sports and capital markets. As chief innovation officer, Brady will play an active role in co-developing the protocols within Aescape's platform, bringing decades of personal experience and innovation in recovery.
Building on Brady's thesis on pliability, Aescape will work closely with Brady and his team of expert trainers to integrate his daily pliability protocols of softening and lengthening muscles to improve mobility, enhance performance, and reduce the risk of injury into Aescape's personalized robotics platform. Together, they aim to deliver a more measurable, consistent, and scalable recovery experience for everyone, from elite athletes to everyday users. "Tom and his team have built recovery protocols that have kept him and many of the world's top athletes performing at their highest levels over the years," says Eric Litman, founder and CEO of Aescape. "We're adapting Tom's longevity-focused protocols to the Aescape system and building on them in ways that can only be done through robotics and AI. Our technology and significant distribution in the world's leading hospitality, athletic, and wellness brands will translate elite-level recovery into an ongoing self-care practice that's accessible to all."