In award-winning brow artist Kimberly Morfin’s popular classes at the Be+Well | Beauty and Wellness Shows, beauty pros pack the room to get the Artistry Beauty founder's direction on shifting from trend-driven lamination to customized, hair-conscious brow design.
“The feedback I hear most often is that attendees leave seeing brow lamination less as a single technique and more as a fully customizable, assessment-led service,” Morfin says.
Here are the five biggest takeaways from her classes.
1. Processing time should be based on the client’s hair, not the product’s maximum time or specific guideline.
Texture, density, porosity, previous chemical services, and elasticity all affect how the brow should be processed.
2. Longer processing does not create longer-lasting results.
Retention comes from controlled processing, correct product placement, thorough neutralization, and realistic after-care — not pushing the hair further.
3. A successful lamination should not look identical on every client.
The artist should work with the natural growth pattern, facial structure, hair density, and the client’s styling habits instead of automatically brushing every brow straight upward.
4. Brow health is part of the result.
Learning to recognize when hair is ready, underprocessed, or beginning to overprocess helps professionals prevent unnecessary damage while still creating a polished, lasting finish.
5. Consistency creates profitability.
A repeatable consultation, hair assessment, treatment record, and home-care plan reduce corrections, build client trust, support rebooking, and make lamination easier to position as a premium service.
Kimberly Morfin will be teaching Beyond the Basic Lift: Modern Lash Lifting for Customized, High-Demand Results and Brow Lamination That Lasts: Safe Techniques for Consistent, Profitable Results at the Be+Well | Beauty and Wellness Show taking place in Ft. Lauderdale, FL Aug. 30-31. Registration is here; use promo code EDSPA20 for 20% off education.