Every year, the spa industry's most trusted brands are decided not by a judging panel, but by the people who know them best. Voting is now open for American Spa's 2026 Professional's Choice Awards, and your voice is the one that counts.
For more than two decades, these awards have been chosen by the professionals who work with these brands day in and day out.
This year, the ballot looks a little different. We've added fresh categories to reflect the new and emerging brands that are shaping the future of the spa industry, recognizing the innovators alongside the icons.
From skin, scalp, and body care to equipment, education, and beyond, tell us which brands earned your trust this year. It only takes about five minutes to cast your ballot.
Submit your vote and you'll be entered to win one of five complimentary three-day expo passes to the Be+Well | Beauty and Wellness Show of your choice: New York, Las Vegas, or Florida.
Winners and finalists will be announced here on americanspa.com.