The Oberoi Group launched ASMI by Oberoi. Derived from timeless Indian wisdom and supported by contemporary practice, ASMI by Oberoi is a lifestyle framework designed to strengthen alignment and vitality across five pillars: movement, nutrition, bodywork, breathwork, and mindfulness.
ASMI by Oberoi guides guests back to their center through an integrated approach that blends Indian philosophy with scientific rigor. Rooted in the Indian philosophy of Pancha Kosha, which views human wellbeing across five layers of existence, ASMI by Oberoi invites guests to begin from where they are. Whether taking first steps or seeking a deeper immersion, ASMI keeps the experience non-prescriptive and personal. It frames a clear lifestyle arc: first support physiology and biochemistry through movement and healthy eating; then ensure recovery and rest then cultivate presence through breath and mindfulness; and, over time, engage with deeper meaning in living a well life. The ASMI cuisine concept follows the same spirit with approachable tiers that encourage better choices, more often.
Each ASMI journey begins with a reflective wellness assessment. The assessment tool, I am Aware, helps guests recognize their current state and set direction. This informs a personalized program across bodywork, movement, breath, mindfulness, and nutrition, complemented by ASMI cuisine that supports energy, recovery, and clarity. Beyond individual sessions, ASMI by Oberoi shapes the entire stay: curated nutrition, in-room wellness cues, personalized rituals, bodywork therapies, and guided practices that foster alignment. Guests receive considered homecare items and guidance to extend their progress beyond the hotel.
ASMI by Oberoi will be introduced across Oberoi Hotels & Resorts in India, with plans to expand internationally in 2026.