As the beauty and wellness industries continue to experience unprecedented growth, Questex is making it easier than ever for spa, beauty, and fitness professionals to receive the tools and education they need to be successful with the launch of Be+Well | Beauty and Wellness Show. It is the first brand platform to fully integrate the beauty, spa, wellness and fitness industries under one umbrella. Be+Well brings together decades of industry leadership, trusted media brands (American Spa and American Salon), and two legendary events—The International Beauty Show and International Esthetics, Cosmetics & Spa Conference—to create a new one-stop destination unlike anything the industry has seen before. “We are witnessing a powerful movement in wellness," says Jess Tyler, market leader and vice president at Questex's Wellness Group. "People everywhere are seeking more than products and services—they want transformation, balance, and empowerment. The professionals guiding them on this journey deserve a place to be inspired, to learn innovative techniques, share wisdom, and access the tools that will help them make a difference. Be+Well exists to ignite a community that empowers beauty, spa, wellness, and fitness professionals to elevate lives, nurture wellbeing, and shape the future of this movement together.”
Be+Well events will feature a fully transformed and cohesive show floor. The new layout will consist of neighborhoods that bring communities of buyers and sellers together that blur the lines between traditional beauty, spa, and wellness. Neighborhoods will include Hair & Salon Essentials; Spa & Wellness; Nails, Cosmetics & Lashes; Business & Education District; Retail Zone; and TechZone. “Rebranding two iconic events into one unified experience is both a challenge and an incredible opportunity,” says Elizabeth Fantetti Trevorrow, partnership and event director at Questex's Wellness Group. “I’m especially excited about how Be+Well embraces cosmetologists while recognizing the evolution of our industry and its deepening ties to the wellness movement. For years, these two brands have stood side by side; now, under one powerful banner, they’ll move forward together—stronger, more relevant, and more inspiring for our beauty and wellness professionals.”
American Spa & Be+Well
For more than 25 years, American Spa has reached wellness leaders and decision makers with news; business advice; research; day spa, resort spa, and medical spa trends; and features on spa leaders and the world’s top spas via multiple channels including digital, print, and social media. To more fully align with the new Be+Well: Beauty and Wellness Show, American Spa will continue its extensive coverage of all-things related to the spa industry, as well as include even more topics and categories related to overall wellness. Get ready to enjoy more stories like:
- Fall-inspired nail designs, cosmetics, and hair trends, and new beauty products
- Mental wellness
- Sleep health treatments and offerings, and sleep-enhancing products
- Intimate wellness
- Gut health
- Recovery lounges and offerings
- New fitness devices and products
- CBD
- Profiles on wellness leaders and professionals
- Hot and cold therapy
- ...and more
The Be+Well | Beauty and Wellness Show will take place in New York from March 8-10, 2026; Las Vegas from June 27-29, 2026; and Florida from August 23-24, 2026.